Jeremy Nicholls has been collaborating with the Rethinking Capital and Harvard Business School since March 2020. Jeremy is particularly focused on integrating impact measurement into Normative Accounting. He is Visiting Professor at Staffordshire University. He founded the SROI Network in 2007 with the mission to change the way the world accounts for value. As Chief Executive he was instrumental in developing the network across the globe as well as developing numerous innovative training and assurance and accreditation services. In 2015 when the SROI Network joined with the Social Impact Analysts Association to form Social Value International and Social Value UK, Jeremy became Chief Executive of both organisations. Jeremy stepped down as Chief Executive in June 2018 but remains a committed member of the network. He has written’ There is no business like Social Business’ with Liam Black, and worked with others to write a number of SROI guides including, the ‘Guide to SROI’ and regularly blogs on social value.